Many of you already know Jonathan Greenfield. For the past six years, Jonathan has served as Lakeshore United FC’s Director of Coaching. But today we are excited to share that Jonathan has accepted a new position as the LUFC Director of Soccer Operations! As the Director of Soccer Operations, Jonathan is responsible for the setup and execution of all existing soccer programs for Lakeshore United and the continued development of new programming and soccer opportunities.  

Born in Cape Town, South Africa, Jonathan Greenfield grew up playing the game from a young age.  “In South Africa, soccer is the #1 sport – the most popular,” explained Greenfield. “Parents start kicking the ball around with their children as soon as they can walk.”  Greenfield brings a wealth of soccer-knowledge to the club that includes his experience as a youth soccer player (Durbanville Football Club), national team player (South Africa Youth National Team, US Men’s Beach Soccer National Team), and professional player (South African Premier League, USL First Division, Major Arena Soccer League, National Indoor Soccer League).  

Despite all of his success on the pitch both as a player and coach, this 5-time champion often thinks about where it all started.  “It’s funny – when I reflect on my youth soccer experience, I don’t think about the national team. I think about Durbanville FC,” Greenfield said.  “That’s where I learned to play, where I spent time with my friends, and where I formed many of my childhood memories…Lakeshore United is a lot like Durbanville.  I want to see us continue to grow as a club and a family in this sport that we love.” 

With Greenfield becoming more focused on the operations side of the club, we are happy to announce that another familiar face, Sam Schroeder, has also accepted a new position with the club as the Director of Coaching. Learn more about Sam next week!